Generate More Views for Your Listings with These Tips
The property has been built, beautiful pictures of it taken, and the descriptions carefully crafted. All that is left now is to draw people in – and this is where the hard work begins. Generating views for a listing is probably one of the toughest challenges in the property world, where hundreds of thousands of developments and units view for buyers’ attention online every day.
Making sure your listing stands out will require every trick and resource you can muster. Here are three ways to ramp up those views.
Inject Dynamism
If pictures are getting a bit too static, why not make your listing more dynamic through a video? A consumer study of 526 respondents by UK-based video production company Wyzowl, which specialises in explainer videos, found that 96 per cent of consumers reported having watched videos to learn more about a product or service. With such statistics, producing a good video is a no-brainer. Beyond being an ideal marketing tool, it offers convenience: potential buyers can simply view your listing in detail without having to pay a visit.
Compared to photos, which are often curated to showcase only the best aspects of a property, videos also add a layer of authenticity as they cover more angles. There are many formats to experiment with, from walkthrough videos and 360 virtual tours to even drone footage.
Tap Social Media’s Power
Beit making a listing’s pictures Instagrammable or going viral with a video on YouTube, harnessing social media’s immense power is almost a surefire way to boost those views. A real estate firm in California overhauled its Instagram page and immediately observed an uptick it its engagement rate. The Costa Group saw an 8,000 per cent spike in following, with engagement also surging by 496 per cent.
Maximising the potential of your listing requires a comprehensive social media strategy. This means establishing the right target audience and having an effective advertising plan. For instance, running Facebook ads can be a potent asset with a Click-Through-Rate (CTR) of about 0.9 per cent on average, according to WordStream, a digital marketing firm in the United States that studied its own client data. This may not seem like much. But in a world saturated with millions of advertisements online, even the slightest margin can make all the difference in improving those views.
Make a Good First Impression
A listing that makes a good first impression can go a long way towards getting those clicks. Sometimes, all it takes is a single picture to be a deal breaker. This is where a high-quality cover image comes in, as it is usually the first thing one sees when scrolling through a sea of listings. Don’t underestimate the power of a good cover picture – having one may increase your CTR by 1.7 per cent.
But what makes a good cover image? Avoid having a collage of pictures but go for a single, full image instead. Listings showcasing the property’s interior have also been shown to have a higher CTR. Sometimes, one glance is all it takes to seal that deal.
Our new Promoted Developer Listing offers a whole range of advantages that elevates your listing, it is an inconspicuous platform. Listings blend in seamlessly with others on the PropertyGuru platform, and searches for them are 100 per cent organic. It is all part of a non-intrusive user search experience, and listings are adblocker-proof as well.
Find out more about *Promoted Developer Listing from your Account Manager today!
*Promoted Developer Listing is currently only available in Singapore and Malaysia.
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